Sony has run some pretty out-there ads for PlayStation in its time. The latest – a promo urging players to "feel more than love this Valentine's" – doesn't reach those same dizzying heights, but it's weird.
I hope they keep this tone going. Don't let this be a one-off.
From what we've heard about the PlayStation 5 so far, it's shaping up to be a safe, straightforward continuation. Let's face it, the PS4 sold really well, and people are down for (mostly) more of the same for PS5. Outside of backward compatibility, I can't say I'm expecting any bold changes with the console.
All the more reason to spice things up with some freaky ads.